Specialized studies

COURSE CODE	COURSE TITLE	ECTS
UPT1	Management of Tourist Destination Promotion	6

Basic info

Specialized

Elective

Management in Tourism, Tour Operations Management

Winter

Serbian and English

Course description

Different aspects of tourist product. Specific characterisitcs of tourist products on offer. Destination product as the most complex tourist product. Specific tourist markets and their characterisitcs. Creating tourist product for specific markets. Tourist offer clusters and synergy in creating cluster products. New products in tourism and anticipating future trends in tourist offer. Managing tourist product in states of emergency and critical periods. Role of promotional mix in tourism. Structure and organization of promotional activities. Promotion of corporate and destination product and their special features. Importance of promotion in managing tourist products and penetrating new markets. Using modern technologies in promotion in tourism and future trends of its development. Importance of tourist organizations in global destination management. Public relations as part of promotional mix in contemporary tourist market.

Large numbers of case studies showing good and bad examples of tourist destination development, management of developing and creating tourist products and using promotion in tourism.

References

1. L. Moutinho, Стратешки менаџмент у туризму, Masmedia, Zagreb, 2005
2. O. Bakić, Marketing menadžment turističke destinacije, EDUCONS Univeristy, 2009
3. C. Cooper, J. Fletcher, A. Fyall, D. Gilbert, S. Wanhill, Tourism, Principles and Practice, Prentice Hall, 2008

Classes per week

2+3

Grading (max. points 100)