Specialized studies - Tour Operations Management

COURSE CODE	COURSE TITLE	ECTS
PUT1	Intermediaries in Tourism	7

Basic info

Specialized

Obligatory

Management in Tourism, Tour Operations Management

Winter

Serbian and English

Course description

Tourism and its different functions. Features of tourism industry. Problems in promoting tourism product. Travelling as a value chain and tourist experience. Definition and function of intermediaries in tourism. Areas, forms and effects of intermediaries. Formal and informal intermediaries in tourism. Role of intermediaries at different stages of tourist experience. Chain of distribution in tourism and its components. Current changes in the chain of distribution. Strategies of distribution. Role of the Internet. Interpretation as a way of intermediary. Issues with quality and professional ethics for intermediaries.

References

1. L. Byars, L. Rue, Human resource Management, McGraw-Hill International, Boston, 2006
2. P. Buhler, Management Skills, Alpha Pearson Education Company, USA, 2001
3. K. H. Kenner, Selling Tourism Delmar learning, NY, 2003

Classes per week

3+2

Grading (max. points 100)