Specialized studies - Tour Operations Management

COURSE CODE	COURSE TITLE	ECTS
PGH1	Global hotel chains operations	6

Basic info

Specialized

Elective

Management in Tourism, Tour Operations Management

Winter

Serbian and English

Course description

Definition and origin of hotel chains. Historic conditions of internationalization of hotel chains. Models of spreading international hotel chains. International franchising and managing contracts. Organizational enlargement of global hotel chains. Origin and development of hotel groups as a way of global hotel management. Business philosophy of global hotel chains. Vision, mission, values and ethics in global hotel chains. Innovations in managing global hotel chains.

References

1. Kosar, Lj., Bradić, M.: Osnove poslovanja međunarodnih lanaca u hotelijerstvu, PMF Novi Sad (forthcoming)
2. Svorcan, N.: Međunarodni lanci u hotelijerstvu, VHŠ Beograd, 2010.
3. Čomić, Đ.: Globalizacija u hotelijerstvu, VHŠ Beograd, 2010.

Classes per week

2+3

Grading (max. points 100)