Undergraduate studies - Economics and Tourism

COURSE CODE	COURSE TITLE	ECTS
MTR2	Marketing in Tourism	6

Basic info

Undergraduate

2nd

Obligatory

Tourism, Management in Tourism, Tour Operators & Tour Guiding, Hotel Management

Summer

Serbian and English

Course description

Definition and characteristics of tourist market, applying marketing in tourism; structure of marketing information system in tourism, tourist marketing research, managing marketing activities in tourism; formulating marketing strategy; marketing mix tools in tourism, special aspects of applying marketing in tourism (macro and micro levels); tendencies in the development of tourism and marketing.

References

1. J. Popesku: Marketing u turizmu, Visoka turistička škola Beograd, 2009.
2. V. Tošić, Marketing u turizmu, Visoka turistička škola Beograd, 2013.
3. F. Kotler, Osnovi marketinga, MATE, Zagreb, 2006.

Classes per week

3+1

Grading (max. points 100)