Undergraduate studies - Economics and Tourism

COURSE CODE	COURSE TITLE	ECTS
SUH3	Strategic Hotel Management	7

Basic info

Undergraduate

3rd

Obligatory

Management in Tourism

Summer

Serbian

Course description

Definition, scope and limitations of strategic management. Main steps in the process of strategic management. Analysing surroundings of hotel management - external and internal surroundings of hotels. Determining strategic position and market position of hotels. Strategic management in hotels. Defining goals of hotels. Formulating hotel strategy. Implementing hotel strategy. Strategy control and evaluating business strategy in hotels.

References

1. R. Marić (2007), Menadžment turizma i ugostiteljstva, Beogradska poslovna škola, Beograd
2. G. Dess, G.T. Lumpkin, A. Eisner (2007), Strategijski menadžment, Data Status, Beograd
3. S. Čerović, Srtategijski menadžment, Univerzitet Singidunum, Beograd

Classes per week

5+2

Grading (max. points 100)